• Guiding two full-time and two part-time Ph.D Scholars
• Organized a Two Day “Online Workshop on Research Methodology” on 28 ^th & 29^th

May 2020 in association with Environmental Advisory for Sustainable Trust(EAST)

Tirunelveli, Tamilnadu. 369 Academicians, Scholars and Students from 9 States of our

country Participated in the  Workshop.

Day -1: 28-5-2020 Dr.V.ARULMURUGAN, Assistant Professor of Commerce Pondicherry University engaged the sessions on the topic “ Scientific Research and Approach”.

 Day -2 : 29-5-2020  Dr. SHANKAR CHATTERJEE, Retired Professor and Head(CPME)

NIRD & PR(Govt. of India), Hyderabad, Telangana, India engaged the sessions  on the topic  “Drafting Proposals for Research Projects

• Executed Minor Research Project entitled “ Motivation of Management College Teachers in West Godavari District ” in July 2019 under RUSA 2.0 scheme
• Participated in a Workshop on Textbook Development Organized by State Council of Educational Research and Training (SCERT), Vijayawada on 2^0th and 2^1st March 2020 and edited Social Studies English Medium Text books from ^3rd  to ^6th
• Participated in the FDP on Data Science and Research Opportunities organized by Sri Rama Krishna College of Arts and Science , Coimbatore on 21-5-2020.
• Participated in an International Webinar on COVID – 19 and business @ Global Scenario organized by Manonmaniam Sundaranar University and EAST Tamilnadu on 24-6-2020

        EXTENSION LECTURES :

        — Participated as a Resource person in an Orientation  Programme on “Internship for the Students” of  B.R.R.& G.K.R Chambers Degree & PG College .,Palakol on 26-03-2023.

       — Participated as a Resource person in the “NSS  National Integration Camp” organized by Sri YN College  and addressed the NSS Volunteers on “Ethics and Values”  on 4-3-2023 .

           — Participated as a Resource Person in the One Week FDP organized by Sri YN College on “ Paradigms of Outcome-Based Teaching & Learning” from 6^th to 11^th June 22. Made a Presentation to the staff on “NAAC Awareness & Preparedness on 8 June 22.

       — Participated as a resource person in an Orientation Program arranged for the College faculty members on “Community Service Project” on 16-7-2022.

       — Delivered a Guest Lecture on “Community Service Project” in Chambers Degree College Palakol  on 20-7-2022.

— Delivered a talk on “Designing Self Study Report for NAAC Accreditation”    at  V.S.K College in Bhimavaram on 8^th Jan 2021, as a Resource Person. This is a part of  UGC PARAMARSH  Scheme.

           PUBLICATIONS:

•  Published an article titled “Role of Service Quality in Higher Education with Special Reference to the Student Expectations” in International Journal of Research in Academic World ., E-ISSN :2583-1615., 11^th Jan 2023 PP 47-50
• Published an article titled “Impact of Service Quality in Higher Education – with Reference to student Satisfaction and Loyalty –  A Case of Costal Area of Andhra Pradesh”., in International Journal of Research in Academic World  E-ISSN 2583-1615 , 11^th Jan 2023 PP 51-53.
• “Factors affecting on physician prescription Behavior with respect to select cities of Andhra Pradesh” published by International Journal of Science Technology and Management., Volume No.11,Issue.04,April 2022,ISSN 2394-1537
• “Influence of Pharmaceutical Promotional Tools to generate prescription from physicians with respect to select cities of Andhra Pradesh” published by Mukt Shabd Journal ., Volume XI, Issue IV, April/2022,ISSN No: 2347-3150“A Study on Marketing Challenges Faced by Medical Representatives with reference to Pharmaceutical Industry” – A Review Article published by the Journal of Oriental Research Madras .,May 2022,ISSN No: 0022-3301.
• “A Study on Relationship between Academic performance and Motivation with Reference to selected Higher Educational Institutions(HEI’s) in Rayalaseema Region”  article Published by the  international Journal of Early Childhood special Education (INT-JECSE) ISSN No: 1308-5581 .,Vol 14,Issue 03 2022., PP 5885- 5890
• “Impact of COVID -19 on Service Sector & Revival Strategies” article Published by the  International Education & Research [ IERJ] ., E- ISSN No: 2454-9916.,Volume :8 .,Issue :7 .,July 2022 ., PP 3-5.
•  Published an article titled “A Study on Role  of Motivation and Performance on Academic Staff In Higher Education” Published in Webology (ISSN: 1735-188X)  Volume 18,Number 6,2021.
• “Digitalization- A new Avenue for Economic Development” Digitalisation –Issuses and Challenges ; ISBN: 978-93-83927-34-3 in Dec 2019 , PP 1-8
• Published a paper entitled “GST –A daring tax reform of central government of India “ in edited book “The implementation of GST On Indian Economy –  Issues And Challenges” organized by  UCG in  G.R.L on Jan2018.        

        SEMINARS AND WORKSHOPS ATTENDED AND PAPERS PRESENTED:

• Presented a paper, “ Stress – A concomitant of modern complex jobs” in a seminar organized by DCMS, Adikavi Nannaya University, Rajahmundry
• Presented a paper, “A Pragmatic Approach to Corporate Social Responsibility”, in a UGC sponsored-3-Day International Seminar by Acharya Nagarjuna University, Guntur.
• Participated in a One Day -FDP on Companies Act 2013, Goods & Services Tax (GST), organized by Adikavi Nannaya University, Rajamahendravaram.
• Participated in a two -day seminar on “The Implementation Of GST On Indian Economy – Issues And Challenges” organized by UCG in K.G.R.L  College ,Bhimavaram and presented a paper entitled “GST –A Daring  Tax Reform of Central Government Of India “on 30^th &31^st Jan 2018
• Attended and presented a paper entitled “Consumer Protection  Bill -2017” in a Two Day National Seminar on Consumer Protection in India- Issues and Challenges organized by  Department  of Commerce & Management Studies, Sri Venkateswara University, Tirupathi on 24^th &25^th Jan 2019
•   A Two-Day Training Programme on “Business Case Study Analysis” on 19^th & 20^th Sep 2019 under RUSA 2.0 scheme. Prof. G.Subramanyam, Former Vice –Chancellor, GITAM University, Prof. V. Krishna Mohan, Registrar, Andhra-University, Visakhapatnam and Mrs.T.Vasudha Rao, Technical Specialist, Social Marketing & Behavioral Change Communication, World Bank, New Delhi attended as the Resource Persons.
• Participated in the One Day National Workshop on Digital Marketing- Imparatives Prospects And Challenges organized by Sri A.S.N.M Government College, Palakol, West Godavari Dist on 28^th Feb 2020.

• Member on the Board  of Studies of Department of Commerce & Management Studies, Adikavi Nannaya University, Rajamahendravaram, Andhrapradesh

           ACTIVITIES:

• Acted as a rapporteur in one session of the seminar,  “The Implementation Of GST On Indian Economy –  Issues And Challenges”organized by  UCG in  K.G.R.L. College, Bhimavaram on 31^st Jan 2018
• Attended as Viva-Voce examiner at AKRG College Of Engineering & Technology, Nallajerla on 16.06.2018

        WEBINARS & ONLINE FDPs:

• Participated in a FDP – Paradigms of Outcome-Based Teaching & Learning”, organized by IQAC, Sri Y.N. College, Narsapur from 6^th to 11^th June, 2022.

• Participated in a Workshop on Textbook Development Organized by State Council of Educational Research and Training (SCERT), Vijayawada on 20^th and 21^st March 2020 and edited Social Studies English Medium Text books from 3^rd  to 6^th
• Participated in a Webinar on “Role of us in Academic Planning and Execution in view of Covid-19” pandemic and subsequent lockdown organised by KGRL College Bhimavaram on 9-5-2020.
• Participated in a Webinar on CSR & SD: Lessons from the Pandemic organized by Institute of Public Enterprise and ANUR on 15^th May 2020
• Participated in the FDP on Data Science and Research Opportunities organized by Sri Rama Krishna College of Arts and Science , Coimbatore on 21-5-2020
• Participated in a Webinar on Integration of Game Applications in Classroom Teaching organized by BVM Engineering College Vallabha Vidyanagar on 23-5-2020
• Participated in a Webinar on Risk Management during COVID – 19  Organized by  GOA Business School, EAST Tamilnadu on 22-6-2020
• Participated in an International Webinar on COVID – 19 and business @ Global Scenario organized by Manonmaniam Sundaranar University and EAST Tamilnadu on 24-6-2020